Spark:
Five Years of "Marketing Strategies that Ignite"
Traverse City, January 2006 -

In January, Spark, a full-service marketing firm, will celebrate its 5th anniversary. The company is a partnership between founder Juliette Schultz, who has over ten years' experience in marketing - including developing campaigns for major radio stations throughout the United States - and her husband Doug, a talented graphic designer.

The two have been working together since they met at Ferris State University, where she studied journalism, advertising and marketing, and he earned a degree in visual communication. "Each of us brings our own unique style and approach to the business," says Juliette," but the 'marriage' of our two disciplines is what really makes Spark work."

Spark's specialty is developing creative, comprehensive marketing strategies, supported by intelligent design, that help clients connect emotionally with their target audiences. Juliette believes the latter is a crucial factor in any campaign. She also contends that there are no "wrong" ideas when it comes to marketing. "Having preconceived notions of what will or will not work stifles creativity," she says.

No matter what product or service is offered, or what image the client wants to project, "Spark will find a way to successfully market it," says Juliette. A long list of satisfied clients, including ALFIE Embroidery, R.A. Yarling and Company, the Copper Ridge Marketplace, Great Lakes Calendars, Smeltzer Orchards and The Village Press., is a testament to this fact.

Spark offers a wide range of services including in-depth research and analysis providing details about consumer lifestyles and buying behaviors. "This is what makes our company unique," notes Juliette, "since marketing is an intangible product it's important that our clients have a clear picture of who their customers are before we try to communicate with them. Ultimately, our goal is to allow our clients to focus their time and efforts on what they do best, while we do what we do best."

Contact: Juliette Schultz
Phone: 231-946-2844
Email: info@sparkstrategy.com