An Idea Sparks
Early in 2001, following the good instincts that have guided her since acknowledging her fascination with consumer buying habits, Juliette Schultz felt the timing was right to start her own marketing firm. That’s how Spark, a full-service marketing agency located in Traverse City, was conceived. The company’s tag line, “Marketing strategies that ignite,” aptly expresses the firm’s service offerings and goal for each client’s campaign.

The company is a partnership between Juliette, a seasoned marketing professional whose experience includes developing campaigns for major radio stations throughout the United States, and her husband Doug, a talented graphic designer. Both are graduates of Ferris State University, where she studied journalism, advertising and marketing and he earned a degree in visual communication.

Spark has developed alliances with a highly qualified network of specialists, including project managers, designers, copywriters, research analysts and public relations experts. The company’s primary focus is developing creative marketing strategies, supported by intelligent design, to help clients connect emotionally with their target audiences.

Recent Events
Spark! Celebrates its Fifth Year
We have five years under our belt and it feels good.
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